The Benefits of Marketing Automation

Marketing seems to get more complex by the day. With email, blogging, social media, mobile, and more, many teams are pushed to the breaking point just to keep up. Luckily, there is a secret weapon that can help: Marketing automation.
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The Path to Mature B2B Content Marketing

When it comes to achieving business results, “process maturity” is a term many people know, but few get excited about. Evaluating processes and taking steps to change them may sound as fun as going to the dentist – but for B2B content marketing, it’s essential.
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