Google is so dominant in the search engine market, even its name took over search. You don’t ‘Bing’ anything. You ‘Google’ it. Which begs the question: is Microsoft Bing even relevant anymore?
Analytics is essential to ensuring ROI for your social media campaigns. To get clarity about what’s happening with your social traffic, you need to make sure that your analytics suite is set up the right way.
Live video marketing is a hot, exciting way to connect with customers. As bandwidth has increased and mobile technology has become common, live streaming has become one of the fastest-growing areas of digital marketing.
FOMO may seem new, but it’s actually a well-known psychological phenomenon. Back in the days when food was scarce and predators plenty, being “in the know” often meant the difference between life and death. The need for social awareness creates a similar drive in consumers.
Many brands have been slow to realize what a potent marketing tool Instagram can be, especially in the B2B world. As one of the largest networks around, though, it simply can’t be ignored. For those not on the platform, now’s the time to dive in and learn by doing!
Achieving and proving ROI is a major part of successful marketing. This is because marketing spend is an investment - it’s more than just a cost of doing business. Finding ROI in marketing is how businesses can grow and scale their marketing efforts.