The modern-day buyer’s journey can involve interactions across multiple devices at different times and on various different channels. As the buyer’s journey continues to move online, marketing and sales departments will have to accommodate potential customers’ desire for online information.
There are several points in a customer’s post-sale journey marketers should take advantage of. It’s important to address these opportunities – post-sale marketing is cheaper and requires less time and effort. Post-sale marketing is not a new investment – it’s a way to maximize the return on investments you’ve already made on customer acquisition.
There’s no doubt that inbound marketing is taking over traditional sales activities. But why is this happening? And why right now?
SMBs stand to benefit the most from Google’s focus on attribution – increasingly so as attribution capabilities improve.
Voice search – using a search engine by speaking as opposed to typing – is positioned to change search engine optimization (SEO) in big ways.
With 2017 half over, it's time to see which digital marketing trends have dominated and which are the keys to lasting success.