Why Businesses Should Blog

There are millions of blogs out there on the Web, but many business owners aren’t sold on the value of maintaining a blog for their brand. Many of their objections are pragmatic: Not having enough time, for example, or simply not knowing what to write. Done correctly, a business blog is a potent marketing tool that clarifies goals and strengthens performance across your whole digital strategy.
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Common Small Business Marketing Mistakes

Unless you make a commitment early on, you might find that you’re in business for years before you develop a comprehensive, repeatable, and effective marketing strategy. Small business owners often bring a lot of enthusiasm and expertise to their work, but learn about marketing as they go along – which can leave major gaps in your knowledge and execution.

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