Getting Started With AdWords Editor

For those who want to quickly and easily access all the features AdWords offers, there’s an alternative to the Web interface: AdWords Editor. Now on its 11th release build, AdWords Editor has been marketed as a solution for power users managing multiple campaigns. It’s a free, standalone application that provides robust AdWords capabilities even without an active Internet connection.
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What is an AdWords Quality Score?

One of the biggest keys to AdWords success is Quality Score. Quality Score is a rating of how well the experience associated with your ads meets the expectations and needs of your Web visitors. It's expressed on a scale from 1-10. When Quality Score is high, it helps you save money by reducing the costs associated with better ad positions.
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Measuring AdWords Success

Google AdWords is a powerful way to drive immediate traffic to your offers. Done correctly, AdWords can act as the cornerstone of your advertising strategy, greatly amplifying ROI from other marketing efforts. As with anything in digital marketing, however, it’s important to have measurable goals. If you don’t capture and analyze data throughout your campaign, you won’t be able to optimize your efforts. That can mean wasted mone
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