Marketing Tips for the Manufacturing Industry

The manufacturing industry is more crowded than ever. Through automation and new tools, even small companies can compete with global rivals. Under these conditions, it’s necessary to have a strong brand that truly differentiates from a growing roster of competitors. Now, as major players move away from the familiar annual events calendar to a Wild West of continuous client relationships, Web marketing is crucial.
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Clearing Up Misconceptions About Manufacturing Jobs

All too many people have an image of manufacturing that harkens back to the Industrial Revolution: Brutal, low-skilled, and low-paid labor in difficult and dangerous conditions. Many of those who do realize manufacturing has always been a part of modern America’s middle class still claim the manufacturing era is over.
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