Benefits of LinkedIn Premium

LinkedIn has come into its own as a marketing platform. Some experts estimate LinkedIn is responsible for 80% of B2B lead generation in social media. With more than 400 million users, the site is a hub of thought leadership. How can B2B brands get the most from it? The answer: Use LinkedIn Premium to supercharge your prospecting.
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What is LinkedIn Pulse?

LinkedIn has always been a great place to connect with colleagues and build your professional brand. Up until recently, however, there wasn’t much to recommend it as a publishing platform. Before 2015, most publishing functions were limited to a select group of “influencers.” All that has changed with the advent of LinkedIn Pulse. Pulse provides you with full-featured publishing with access to LinkedIn’s fast-growing base of around
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