B2B SEO might seem like a bear of a topic, but it’s essential for the success of your small business.
B2B has many tried-and-true techniques for better conversion rates. Implement these and you could see a near-immediate boost in business results.
When it comes to achieving business results, “process maturity” is a term many people know, but few get excited about. Evaluating processes and taking steps to change them may sound as fun as going to the dentist – but for B2B content marketing, it’s essential.
As Facebook has focused more resources on video, particularly live streaming, brands have been pleasantly surprised at audience engagement – especially on videos perceived to be the most authentic and raw. With the launch of the Watch tab, the depth and scope of video content has changed forever.
While B2C companies are continuing to reap benefits from traditional approaches, B2B firms must diversify their SEO approach to achieve visibility. The reasons why have not only to do with the way Google is evolving, but how decision-makers pursue information.
No matter what kind of event you’re planning or how many people are already looking forward to it, social media can help you make it even better. In particular, there’s one indispensable asset all events should have: Their own event hashtag.