While B2C companies are continuing to reap benefits from traditional approaches, B2B firms must diversify their SEO approach to achieve visibility. The reasons why have not only to do with the way Google is evolving, but how decision-makers pursue information.
No matter what kind of event you’re planning or how many people are already looking forward to it, social media can help you make it even better. In particular, there’s one indispensable asset all events should have: Their own event hashtag.
Chatbots are an exciting trend that’s been picked up by some of the top B2B trendsetters. Use them wisely and you can extend your brand’s promised experience without having to break the bank on a bigger team or vast technical resources.
Webinars have long been used by online marketing pioneers in the B2C space. Now, the benefits of webinar marketing are being acknowledged by sophisticated B2B enterprises. It’s easier than ever to offer a webinar, and it provides unique benefits to your customers.
Social media is an indispensable part of an online marketing strategy. For all the great things it can do, however, there are also some drawbacks: Mainly, there are so many ways to do the wrong thing! Avoid making these common mistakes.
Developing a marketing budget can call on many hard metrics, but that doesn’t mean it’s an exact science. Instead, it’s best to synthesize a full view of the business picture and then make your best estimate.