The Path to Mature B2B Content Marketing

When it comes to achieving business results, “process maturity” is a term many people know, but few get excited about. Evaluating processes and taking steps to change them may sound as fun as going to the dentist – but for B2B content marketing, it’s essential.
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Facebook Doubles Down on Video Advertising

As Facebook has focused more resources on video, particularly live streaming, brands have been pleasantly surprised at audience engagement – especially on videos perceived to be the most authentic and raw. With the launch of the Watch tab, the depth and scope of video content has changed forever.
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Is it Time to Rethink B2B SEO?

While B2C companies are continuing to reap benefits from traditional approaches, B2B firms must diversify their SEO approach to achieve visibility. The reasons why have not only to do with the way Google is evolving, but how decision-makers pursue information.
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