Digital marketing is changing fast... and just as quickly, the underlying technology is evolving. To stay competitive, marketers need to understand the new and changing paradigms for doing their work. What was unthinkable or impossible just a few years ago is now commonplace! Let’s look at some of the key technologies to learn or adopt this year.
Digital marketers are creating more content than ever before. But is that content generating more results? In many cases, the answer is no! Luckily, there are ways to make sure content remains valuable and effective:
A post’s headline determines whether someone decides to click. That makes it even more vital than the call-to-action – after all, nobody can take the action you want if they’re not reading in the first place! Revising, refining, and testing headlines can lead to more effective content marketing.
LinkedIn has been called “the king of B2B marketing,” with experts claiming it’s responsible for most online B2B leads. Yet, many businesses don’t have a robust LinkedIn ads strategy.
Social media has major players that already seem as if they’ve been around forever and aren’t going anywhere: Facebook, Twitter, and LinkedIn, to name just a few. But, even with these familiar faces, social also benefits from a huge amount of fast-paced innovation. The social media scene of 2016 was very different from 2015, and 2017 will make its own mark.
Brand awareness, as the name suggests, is the extent to which a person is familiar with your brand and what you do. A high degree of brand awareness helps encourage business, because those who “might” need your services someday will know where to look when they do. It’s important to use a variety of techniques to promote brand awareness.