Using Facebook Video Marketing Effectively

Despite ups and downs in the past, Facebook is here to stay: Users are up to watching more than 100 million hours of video on the ubiquitous social platform daily, or 3 billion per month. That compares favorably to YouTube, the world’s leading video platform!

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Marketing to Millennials

Millennials! Born between 1982 and the early 2000s, they might seem mysterious, but they’re too big to ignore: They are already the largest generation overall and the largest part of the U.S. labor force. Although the average 29-year-old’s income is just $35,000, this generation will soon represent trillions in buying power. It’s crucial that marketers connect with them!
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Successful Marketing Survey Practices

Consumer data is essential to any successful business. That’s especially true when preparing a new product launch or redeveloping your portfolio to meet changing needs. What’s the best way to learn what your customers are thinking? A marketing survey!

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Optimize Emails for Mobile

Mobile has made a tremendous impact on email marketing. About 53% of all emails are now opened on mobile, 500% growth over just four years. Mobile best practices are essential for today’s email marketers – 80% of respondents would delete an email that doesn’t look good on their mobile device. That means a campaign that fails to take mobile into account could have a click-through rate of zero.


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Common Small Business Marketing Mistakes

Unless you make a commitment early on, you might find that you’re in business for years before you develop a comprehensive, repeatable, and effective marketing strategy. Small business owners often bring a lot of enthusiasm and expertise to their work, but learn about marketing as they go along – which can leave major gaps in your knowledge and execution.

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