There are so many ways to share your brand message that some tried-and-true approaches might seem quaint or old-fashioned. The truth is, though, that by taking a fresh look at long-standing techniques, you can outmaneuver competitors by being where they aren’t. One terrific example is press releases!
Over the last few years, reviews from Google users have become highly visible in local search listings. When potential customers look for businesses like yours, your aggregate Google Reviews score and recent reviews are among the first things they see. Luckily, there are steps you can take to maximize the impact of reviews.
A thank you page is a dedicated page that not only expresses gratitude for the user’s action, but also helps to strengthen and expand the customer relationship. Although often overlooked, it can be one of the fastest and easiest ways to improve overall marketing response.
When it comes to digital marketing, it’s a good idea to be knowledgeable about the basics. For many businesses that want to get a running start, however, working with a marketing agency is the best bet for prompt ROI. Gone are the day when marketing agencies only worked with top global brands. Almost any enterprise can find an agency willing to work with its budget and needs.
As good Web content has become more important to inbound marketing strategy, one method of thought leadership has stood out among the rest: Webinars. Webinars are an effective way to simplify complex topics and disseminate them in a user-friendly way. Because of their unique traits, webinars are effective for both B2B and B2C enterprises.
Your call to action – or CTA – may be the most important part of any landing page you design. People who read your lander’s headline are likely to read your CTA as well, and the strength of that one aspect of your page may determine if they convert.