Google AdWords is a powerful way to drive immediate traffic to your offers. Done correctly, AdWords can act as the cornerstone of your advertising strategy, greatly amplifying ROI from other marketing efforts. As with anything in digital marketing, however, it’s important to have measurable goals. If you don’t capture and analyze data throughout your campaign, you won’t be able to optimize your efforts. That can mean wasted mone
There are millions of blogs out there on the Web, but many business owners aren’t sold on the value of maintaining a blog for their brand. Many of their objections are pragmatic: Not having enough time, for example, or simply not knowing what to write. Done correctly, a business blog is a potent marketing tool that clarifies goals and strengthens performance across your whole digital strategy.
Halloween is everyone’s favorite spooky holiday! The kids might be excited to go trick-or-treating, but that doesn’t mean adults can’t get in on the fun, too. In fact, Halloween is a great excuse for almost any kind of business to have a little fun with marketing.
Quality Web content is growing more vital to business success. As sales cycles get even longer, B2B decision-makers are consuming more content – 47% consume 3-5 pieces of content before they ever contact a salesperson. 51% rely strongly or even exclusively on Web content. Content with firm data and expert analysis is becoming more persuasive as a result.
Lots of attention has gone toward the mysterious Millennial generation, but let’s not forget Baby Boomers – they’re still a huge economic force! More than 76 million people were born into this generation between 1946-1964. Although about 11 million had already passed on by 2012, their number was replaced by arriving immigrants.
Virtually every element of a website has something to contribute to search engine optimization, the process of enhancing your site to make it more visible in the most popular search engines. One area that people often miss, however, is image optimization.