One of the most dreaded phenomena in digital marketing is bounce. Bounce happens when a user exits your site seconds after entering, failing to engage in any way. Until recently, bounce was the end – there was no effective way to get a second chance. With the growth of remarketing, things have changed.
With the introduction of Instagram Stories, the network is taking another step to fast, versatile sharing. Instagram Stories addresses one of the platform’s issues – over-posting – by creating a new, slideshow-based format.
Everyone who's started an e-commerce business or launched a Google AdWords account is probably familiar with those vouchers for $100 in free ads Google sends addressed to the Head of Marketing. It’s so easy to get started ... and just as easy to lose money!
Landing pages are arguably the most important part of your website. Each landing page is an opportunity for prospects to engage with your products or services. When a landing page is designed and written well, it serves as the “engine” that produces conversions and moves users through your sales funnel.
It’s impossible to know exactly how many blogs there are, but estimates have put the figure around 152 million. Although more blogs are created every day, many will be abandoned. There’s always room for a business to generate more leads with an effective blog! Let’s look at some of the most popular blog platforms...
AdWords is the top pay-per-click advertising platform, generating tens of billions in revenue. With more than a million advertisers, and top keywords going for $40 or more per click, it might seem like businesses don’t need any further incentive to get on board. But AdWords is evolving ... and providing fresh opportunities in the process. Ad extensions are specialized ad formats that provide additional information to users.