Despite ups and downs in the past, Facebook is here to stay: Users are up to watching more than 100 million hours of video on the ubiquitous social platform daily, or 3 billion per month. That compares favorably to YouTube, the world’s leading video platform!
Millennials! Born between 1982 and the early 2000s, they might seem mysterious, but they’re too big to ignore: They are already the largest generation overall and the largest part of the U.S. labor force. Although the average 29-year-old’s income is just $35,000, this generation will soon represent trillions in buying power. It’s crucial that marketers connect with them!
When you commit to a strong Web content strategy, you need to develop repeatable processes to consistently do your best work. One of the core tools for achieving that is the editorial calendar.
Consumer data is essential to any successful business. That’s especially true when preparing a new product launch or redeveloping your portfolio to meet changing needs. What’s the best way to learn what your customers are thinking? A marketing survey!
Mobile has made a tremendous impact on email marketing. About 53% of all emails are now opened on mobile, 500% growth over just four years. Mobile best practices are essential for today’s email marketers – 80% of respondents would delete an email that doesn’t look good on their mobile device. That means a campaign that fails to take mobile into account could have a click-through rate of zero.
Unless you make a commitment early on, you might find that you’re in business for years before you develop a comprehensive, repeatable, and effective marketing strategy. Small business owners often bring a lot of enthusiasm and expertise to their work, but learn about marketing as they go along – which can leave major gaps in your knowledge and execution.